Brevity

I do some volunteer work in my community.  This has helped me get freelancing jobs and I enjoy the community contact and service.

So one organization I belong to is thinking of hiring a fundraising firm.  I just looked at two of the proposals.  One was twenty pages, the other five.  Guess which one got a more careful reading?

I am amazed that someone can say in 20 pages what it took another person to say in five.  Yes, there were a few more details in the longer proposal, but there was a lot of "filler" and jargon and sales pitches.  It just got old.

So remember, brevity is what your readers want.  Well, at least some readers.  Like me.