Name, Image, Likeness

The NCAA (National Collegiate Athletic Association) has, in its wisdom, allowed college sports players to market their name, image, or likeness (NIL) for money. This is a big change from before when the NCAA wanted to protect the amature status of their players to the extent that buying them a round of golf or giving them a fruit basket was enough to get the University of Washington Huskies into trouble for "recruiting violations."

The NCAA is, for some reason, the unquestioned, all-powerful leader of all college and university intercollegiate sports. Never quite understood why.

Not sure how much I like this NIL stuff. One Gonzaga University basketball player has done multiple ads for a Spokane Indian casino. The ironic thing is, Gonzaga is a Jesuit school and the player is working with a casino.

I suppose this is a way for players to make a little money. But in some cases, it could be a lot of money. Just depends on how marketable the player is. I've heard of college sports players hiring agents for this purpose. 

Also, for years the NCAA and the universities/colleges have used the players' NIL for promotional purposes without compensation to the player. Now maybe they will have to.

But I see large possibilities for abuse and exploitation of young students. This is an experiment that will have to be borne out.

How do you feel about NIL? Does it worry you or not? Let me know in the comments below.