Writing Press Releases

In my freelancing life, I am often sent press releases for events. And I am often shocked by how much information is left out, leaving me to email or call to fill in the details. If they remember to include an email or phone number, that is.

In writing a press release, you want to remember the "Five Ws" (plus one "H"). That is:

1. Who
2. What
3. When
4. Where
5. Why
6. How

Who is doing (or did) the thing? Remember to include an email and/or phone number.

What are they doing (or did they do)? Details are important.

When will (or did) it happen? Date AND time.

Where will (or did) it happen? Be specific and include an address.

Why will (or did) it happen? Again, details are important,

And how will it (or was it) done. Details detail details.

If you remember the five Ws and one H, you will do a much better job writing a press release. And I won't pound my head on the desk in frustration.